A LOCAL piano store owner is giving retailer John Lewis a run for their money after producing his own 2019 Christmas advert that is sure to tug at the heartstrings, writes Hayley Bromley.
Mark Goodwin Pianos, of Rochdale Road, Royton, was inspired to create the video after seeing a similar effort from Welsh hardware retailer Hafod Hardware on YouTube.
That video gained more than 2.4 million views in the two weeks since it was uploaded, and proprietor Mark said he ‘leapt off the couch and got to work’ as soon as he saw it.
Set to Ward Thomas’s rendition of You’ve Got A Friend, the advert features Mark’s two children, Sally, 8, and Louis, 5, delivering a piano to a lonely old man, played by his father Geoff, 73.
Mark explained: “I tried to get across the message in the video that when you run a small business you cannot afford to only chase sales and profit.
“You have to put just as much energy into treating each customer like a friend and being ready to support them with whatever issues they present you with.
“We showed Sally and Louis going the extra mile for the customer in the video because that is how we run our business every day.
“If a customer has a problem, we always try to go one or two steps beyond their expectation in how we resolve that problem.”
He continued: “The video is 100% home-made. We filmed for two nights, between 9-11pm, on the streets of Oldham with a budget of £10 for the Santa hats and snacks to keep the kids focused.
“The biggest challenge was to stop Sally giggling every time I said ‘action’ and to find a way to stop Louis looking at the camera.
“Thankfully they kept a straight face long enough to finish the video.
“Both are home-schooled so they could have really big lie-ins the following morning.
“We had a lot of fun making the video and our social media followers have reacted very positively.
“It has helped get me in the mood for making lots more fun videos like this next year.”
Mark Goodwin Pianos is a second-hand piano store that has been open for business for the past 17 years and specialises in modern upright pianos.
You can find their 2019 Christmas advert here: https://www.youtube.com/watch?v=0wdSzRCHRE8.